ABOUT US
We are a multinational team of experienced executives, whose sole objective is to help companies to establish and run their business in the Middle East.
Often companies, who are very successful or even market leaders in their home and neighboring markets, struggle to expand their business abroad. They are concerned about many unknowns like the law and tax situation, the right office location, suitable partners or investors and how to attract the best talents.
In the last 20 years we established and expanded business for lots of companies amongst them well known household names like Siemens in the U.A.E. or Vodafone in Qatar.
Our experience stretches across the entire MENA (Middle East and North Africa) and our team members have a diverse background which benefits them to understand Western and Eastern mentalities.
The fact that most of the team members speak fluently English and Arabic allows us to build easily bridges between companies based in Europe or the US and authorities or business partners in the Middle East.
OUR TEAM
Principle Partner
Mahmud Awad is a global telecommunications and IT executive and inspiring leader with more than two decades of experience across established and emerging markets in the Middle East, Europe and North-Africa. As Chief Commercial Officer (Enterprise) of Vodafone Qatar, he has successfully established the enterprise business from scratch contributing to more than 50% of Vodafone's profits after only 5 years.
He helped companies like Vodafone, Nokia and Siemens to enter into Middle Eastern (GCC) markets, to grow revenues and increase their profits to multi-billion dollar businesses with his international experience in the areas of telecommunication, IT, TV, digital transformation, cloud-, solution- and IoT services.
He is at his best when his customers are at theirs.
His specialties are Leadership | Strategic Thinking and Execution | General Management | Commercial Leadership | Sales Leadership | Establishing Start-Ups | Big Scale Contract Negotiations | Digital Transformation | IoT | Big Data | Cloud | Managed Services | Smart Services | Solution Sales
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Head of B2B Consulting EMEA
Ronan Royce is a sales, commercial and operations professional with proven success in management and leadership of large cross functional teams in companies like Siemens, Cisco and Ooredoo. He is a strong passionate leader with strategic vision and operational cut through with extensive experience as a change agent. Ronan is characterized by his passion for world class service and customer satisfaction. He has over twenty years of experience in telecoms and converged services developing significant B2B, multi-channel operations.
His specialties are Strategy Development and Implementation | Multi-Channel Expertise | Team Leadership and Development | Transformation and Turn-around | Global Sales and Marketing | Customer Relationships
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Head of Technology Consulting MEA
Mounzer El-Achmar is an international telecommunication and IT professional with more than 20 years of experience across the EMEA region.
He helped companies like Siemens and Nokia to establish their business in countries like UAE and Kuwait by supporting customers like Ooredoo and Zain.
His expertise is around developing and executing technical solutions solving his customers’ issues in a customer specific manner.
He was driving successfully Nokia’s growth strategy in the Middle East and Africa for the domain of evolving software solutions such as OSS, BSS, Analytics, Cloud, Security and IoT. His key objective was to develop long term business potential in this area by holding a continuous engagement with C-level stakeholders.
He managed successfully to help his customers to cope with the ongoing digital transformation. Furthermore, he has grown the revenue two digits percentage on a constant year over year basis.
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Head of B2B Consulting Europe & North Africa
Mohamed Abdel-Gaber is a results-focused and highly driven senior executive with a proven track record of more than 20 years in achieving success within the IT and telecommunications sector at global level in multinational organisations such as Siemens, Fujitsu, Vodafone and Orange.
An MBA graduate who takes a methodical and professional approach to the successful delivery of all projects and who is highly skilled in building cooperative and efficient teams, championing the value of intellectual capital, possesses clear strategic skills, is adept at liaising productively on a cross-cultural basis and consistently adds tangible value to companies that promote innovation and digital transformation.
Speciality industries: Financial Services & Insurance, Healthcare, Automotive, Logistics and ICT
Mohamed holds a Master of Business Administration in international business and a Bachelor of Science in Engineering.
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SERVICES
ADVISORY BOARD
Ahmad Haleem is a C level executive with 28 years of professional experience in mobile telephony with strong interfaces in media and technology sectors. From the USA and then directly in the MENA region, led business development and operations in the Middle East, Asia and Africa regions.
As Group-CEO of Wataniya Telecom International he bid for and started up operations in emerging markets, including building a regional wireless operator that was successfully acquired for +10x EBITDA. Successfully closed over US$3 billion in corporate and project financing. He managed successfully as Chairman and/or Board Member to establish 6 telecommunication service providers across the MENA region. He further succeeded to sell the Wataniya Group for 2.2 Billion USD as one of the biggest deals in the region’s history in telecom.
Ahmad is a strategic thinker who creates a clear vision and strategy, incorporating long term values and convictions, while embracing cultural change.
He is a decision maker who drives results, leveraging key relationships, committed to performance by building consensus, with clear communication and sound business acumen.
He develops, motivates and mentors to ensure individuals reach their growth potential as a formula for consistent operational and management performance. Driver of change through to completion, breaking down barriers and encouraging innovation.
He is able to connect customer insights/needs with technology opportunities, embracing new/disruptive ways of delivering products and services, taking calculated risks to produce the highest returns.
